Hello There...
Personally, I love adverts, I love them because they use interesting emotive language and figures of speech to put their messages across. However, I doubt if I hadn't gone to school I would enjoy ads as much. What I am trying to say is, ads require certain mental skills: reading, analysing, interpretation and understanding...sadly, not all average South Africans are acquaint with such skills, I mean we are struggling with vast issues of illiteracy so why do companies spend so much money on advertising as if ads alone are the only thing driving customers to go out and buy their products.
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Which brings to the main question I wanna pose, Is advertising effective in PR particularly?People still can't tell the difference between PR and advertising, let me let you on the difference in short, PR is exactly what advertising is not. That is my definition. PR is more personal because it is about connecting with people and listening to their grievances and attending to them strategically in ways that will benefit both parties involved. PR is about creating relationships and maintaining them. Unlike advertising, PR is personal whereas advertising is predominantly commercial and nothing more. I hope this helps you in distinguishing the two concepts. http://goo.gl/kGvBwl
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PR and Advertising can do wonders when integrated, then why is the ROI attributed only to advertising? I don't understand. Okay, maybe PR is not that effective as advertising as far as ROI is concerned, but it sure can strengthen relations with stakeholders for a reasonable amount of time, and that should be deemed as important too.I mean, Public Relations guarantees a firm a fixed number of customers while canvassing for others. that in my opinion is very important ladies and gents
to be honest I think other organisations function and maintain their advertising without PR but in doing wonder no! I agree with you advertising wouldn't survive without PR
ReplyDeleteThis should change, more recognition must be given to PR efforts
ReplyDeletei love adverts too, and they way you have explain the difference between PR and advertising it gives me more clarity, where i thought they are all the same. This means PR is more important in the organisation than advertising?
ReplyDeleteThanks Walter, I am glad you agree my man...we as the future PRP's will change the game in a big way.
DeleteI like the way you differentiated the two hey. I think one of reasons why PR is not recognised or appreciated as much is because its results are not as tangible and it is mostly behind the scenes efforts that people forget about
ReplyDeleteThe reason is that we don't have tangible results but it certainly does not mean PR should be overlooked. thanks for the comment.
DeleteAmazing article. Basically, the reason why I believe this article is a proper reflection of the real situation towards PR and advertising is your summed up definition to it; " PR is exactly what advertising is not." We have some poeple who think that they are the same but the seperation between the two is clear all thanks to bloggers like you.Your article is a good way to flip the treatment around while still accomplishing the goal of setting PR and advertising together.At the end of the day, we all love adverts and appreciate the value of PR justified to imply stengthend relations with stakeholders.
ReplyDeleteGreat comment I am glad you like my article, I hope others as well get the difference between the two concepts.
DeleteWell, as an observer and an uneducated person I cant say that it is significant for me to find out any information concerning advertising and PR and yes I would not say its advertisement that makes me get up and go buy a certain product, but it is the word of mouth and seeing the relevance of the product to my life. Therefore I feel like this article is of great use, it provides adequate information about these terms for an uneducated person. I think it would be great encouragement that the upcoming practitioners not only focus on the educated people but every human, because we are all exposed to advertising and PR in some way. Thanks for another informative article.
ReplyDeletecatering to uneducated citizens won't address the problem per se, but instead the companies must cater to its relevant stakeholders especially those brands that we use everyday. thanks for your comments
Deletethe differentiation between the two is on point, and i agree with your post on how PR should be given more recognition because it also generates revenue in terms of ROI as you mentioned on your post. thank you for out lining that.
ReplyDeleteThanks for the comment man
ReplyDelete